Read online The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications - Susan K. Jones | PDF Online

Read online The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications - Susan K. Jones file in PDF

Some of the world's most respected marketing and advertising professors combined their talents to create the 11 fresh and relevant cases in this Integrated Marketing Communications text. The book also features authoritative readings to prepare students and instructors to get the most out of the cases they study and discuss. The cases subjects include some of the world's

Title : The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications
Author : Susan K. Jones
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 03, 2021

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